Sunday, January 8, 2012

covering cities

129667864511552892_507-Reporter Lin 喆 continued drops in major cities of the country's secondary housing market, real estate brokerage industry experience "has been terrible tide". In this context, a large merger and acquisition of real estate brokerage company began to promote integrated services, focused on regional resources optimal distribution to seek to break through. Data show that in Beijing and other cities, more than 180 monthly mean value of intermediary store since July has been terrible, but withPart of the real estate broker in bucking the expansion.  Industry experts point out that in the real estate brokerage industry has entered a new round of shuffling. Growing tide of wind up business to "recently in Beijing, Shanghai, Shenzhen and other cities, there are a large number of intermediary stores closed. Some one-off wind up business to intermediaries, there are dozens of companies, and some expansion in an area of intermediary companies have all been out of business. "21st centuryReal estate principal analyst Chang Zhi said.  Taking Beijing as an example, as of November 24, Beijing real estate brokerage firm to 3,636 the number of branches, and at the end of July this year, this data to 4,370, 4 months, Beijing estate agent stores reduced the amount of 734. It is worth noting is that speed was intermediary wind up business to to speed up the trend. CommissionData show that in early October, quantity of 4,150 real estate brokerage branch offices in Beijing, nearly two months, the Beijing intermediary closed number of stores reached 514 swtor power leveling, accounting for nearly 4 months total Agency wind up business to 70%. Centaline property analyst Zhang Dawei pointed out: over the past few months, all the major cities of second-hand housing prices continued downward, turnover falling sharply. "It isMultiple stores for more than a month and did not fire a single, small and medium real estate brokers already can't go but to sport one ' s oak. "Price index data of the Central Plains, mid-November, Beijing, Shanghai and Tianjin second-hand house price index to create a new low this year. Beijing and Tianjin second-hand house price index has decreased for 3 weeks, the cumulative decrease and 16%, respectively. In addition, in theBeijing and Shenzhen, owners of second-hand houses of the lower offer both share more than 90%, and 94%, respectively.  According to the monitoring, in mid-January, Beijing, Shanghai, Shenzhen, Tianjin and other places of second-hand housing owners cut quote in the 10% significant increase in the proportion of housing-in Tianjin and Beijing, it had increased to 40%. Transformation of conspiracy to break through in adjustingControl under pressure, small and medium brokerage firms choose to close up shop and stop business, while large brokerage firms develop their business are slowly beginning to select varieties, adds new profit point; in addition, some brokerage firms also cut in key areas such as through mergers and acquisitions to optimize layout. It is understood that the centaline property, 21st century real estate companies, such as line of business advantages of more broad, covering cities, selectedOptional in the intermediate store sale, part of the agents in the field of commercial housing projects of the local agent, agent and increase commercial projects. Chang Zhi describes 21st century real estate boards in New York after the listing, new real estate agent will accelerate the expansion of the business and commercial real estate agent. The company has acquired Kay Watson investment consultant limited, new perspectives business management consultants limited. 2011 June, the company has Beijing top ten real estate agent in the pocket of one of the ancient China.  At this point, company housing and commercial real estate agent, real estate private equity business layout basically completed. This year, the main cooperation of 21st century real estate developers includes Kanaji, longhu star wars the old republic power leveling, Star City and China resources enterprises. In the Shanghai region, the company nearly March sales newRoom total amount has reached $ 2.5 billion, currently new homes agency business accounted for around 50% per cent of its gross revenue.  According to centaline property statistics, the last 3 months, their agent commercial housing sales percentage in the company's overall performance has been more than 20%. Insiders pointed out that the real estate brokerage company from brokering services to take into account agency, this phenomenon is called "one or two hands linkage"; In the mature markets, new channels to sell real estate through intermediary institutions Division of the new House is an established mode. Industry expects new houses and commercial real estate agent real estate brokerage firm in the future of business to business as usual.

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