129773900555625000_67Take Lin Shuhao Volvo coincides with Dongfeng FENGSHEN
On March 20, the Volvo company officially announced that Lin Shuhao and Nick guard signed a two-year contract
tera gold, on the morning of Lin Shuhao on both the individual tweets to writing thanks to Volvo. From the end of February, Lin Shuhao swept to the official agency endorsement, Volvo speed of, one has the vision of speechless. But Volvo is fast, but if on the first andLin Shuhao cooperation of Chinese automobile enterprises, non-official NBA China Dongfeng FENGSHEN----be the market partners. Dongfeng FENGSHEN H30 CROSS early in May of last year, Dongfeng FENGSHEN and NBA NBA caravan activities jointly organized in Shanghai, China. When, invited when NBA players, Dongfeng FENGSHEN in particular expressed the hope that Lin Shuhao can come to ShanghaiParticipation in activities, in order to take their capacity as Chinese players more NBA stars with the intimacy of people participate in activities.
At that time, Lin Shuhao also sampled "small CR-V" H30 CROSS, praised H30 CROSS fashion appearance, spacious. Lin Shuhao Dongfeng FENGSHEN was invited to attend activities, also is a Volvo and Lin Shuhao signed endorsement, is to takeLin Shuhao popular sentiment, increased consumer awareness and understanding of their products.
But the two companies unanimously choose Lin Shuhao if it has great minds think alike. From a marketing point of view, borrowing Lin Shuhao Dongfeng FENGSHEN and Volvo are essentially is a sports marketing business. NBA as the world's top sporting events, the pickup it goes without saying, especially Yao,Yi Jianlian, Wang Zhizhi, Chinese players joined, it reaped a huge market in China. Dongfeng FENGSHEN selection and NBA and Lin Shuhao cooperation with Volvo, is wise, with less effort. In Dongfeng FENGSHEN, which as early as in October 2010 during the NBA China Games and NBA results, and successfully become the official partner of the NBA China. Two deepCooperation not only of Dongfeng FENGSHEN alongside with famous enterprises such as China Telecom, China life, common cases selected for the 2011 top ten sports marketing
tera gold, the Dongfeng sports marketing gain industry-recognised FENGSHEN. And now with Lin Shuhao dahongdazi, he also took part in the NBA Dongfeng FENGSHEN H30 CROSS caravan has sampled himself is like to make live ads
tera power leveling, Dongfeng FENGSHEN add new stack of sports marketing.
On the other hand, Volvo, signing Lin Shuhao endorsement will not only greatly improve the Volvo brand in China and the world-wide influence, also are expected to get NBA fans in the high-end crowd, and enhance product competitiveness. Industry experts predict that while Dongfeng FENGSHEN and Volvo, target markets, the former mainIntermediate and senior market, which is the main market of luxury cars, but the two coincide borrowing Lin Shuhao, could see the two companies in their respective market segments set off a Sports, poly popularity more promotions, dual purpose, open up wider markets, respectively.
Others:
No comments:
Post a Comment